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10 Deadly Landing Page Sins

While our business is focused on the design and management of Google AdWords, there is no doubt that our clients value results not traffic. AdWords drives traffic volume to the landing page, but 99% of the response comes from the web experience. The collection of response elements on the landing page are the key variables…

July 26, 2011
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Most Expensive Keywords

© 2011 WordStream, Inc. The 20 keyword categories with the highest search volume and highest costs per click, thereby netting Google the most money, are: Insurance Loans (example keywords include “consolidate graduate student loans” and “cheapest homeowner loans”) Mortgage (example keywords include “refinanced second mortgages” and “remortgage with bad credit”) Attorney (example keywords include “personal…

July 26, 2011
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Google+ is about Getting Social

We advise clients to compete on both the paid and organic traffic and now we are adding social media to that recommendation. Social Media needs to be part of the marketing plan strategy, even if the plan is to do nothing other than listen and learn right now. With an audience of well over 700…

July 26, 2011
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