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Some Great New AdWords Features

Just for some balance and to show that we do appreciate the good things that programmers bring to us, here are some recent at-a-boys for our developer friends. Negative Word Lists In the past there were only ad group or campaign level negative keywords but now Google is supporting keyword lists that can be applied…

March 4, 2011
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Nomination as the Dumbest System Feature in the PPC world

A system user’s bug is often a programmer’s feature, and this month we thought it would be fun to talk about functions that are just dumb. I was inspired to write this because of a conversation I had with a person at Microsoft AdCenter support regarding budget changes. Here is the situation. We had an…

March 4, 2011
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