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20 Marketing Steps to a Sale

A wise person once said “Half of my marketing dollars are wasted; I just do not know which half.” This is actually an optimistic statement because depending on how you measure success the waste could be much higher.  In the direct response business a response rate of 2% is not uncommon and that translates to…

December 16, 2010
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What are AdWords?

Believe it or not this is one of the most common questions we get. People hear about AdWords, but they are not really sure of what they are or why they should care. This is Google’s fault because they really are not great communicators. Their mission is to organize the world’s information but like the…

December 16, 2010
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