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Conversions are Event Based

Discussion on the role of advertising and events in business marketing

July 28, 2010
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Awesome Adwords Performance

More is not better, better is better. This is true in Adwords as it is in most things. If you want awesome performance from your Adwords account, and your idea of awesome performance is a better conversion cost, then you need to embrace this concept.  We often hear from businesses after they have violated this…

July 28, 2010
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