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Sex, Lies, and SEO

Over the years we have noticed that clients either swear by or swear at their SEO Expert and there is no middle of the road on this one. With over a decade working on the SEO side of web sites I understand and deeply appreciate the value of SEO and I am a strong advocate…

May 26, 2010
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The Prime Directive of Adwords Ad Copy: Get to the Point!

Have you ever watched a commercial on TV or seen an ad in a magazine only to wonder what it was actually for? Well in some advertising mediums that’s, sort of, okay. For example, if you’re Gucci, a glossy magazine ad featuring a boat full of Italian dudes in speedos is obviously an ad for…

May 10, 2010
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3 Questions Every Landing Page Needs To Answer

While your home page, and internal pages, may expound upon your site’s topic(s), the purpose of a landing page is quite different. For what? Exceptional landing pages are created when your first priority is meeting the needs of your visitors. Who is your target audience? What question or problem are they trying to solve? In…

May 10, 2010
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