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SMS Visits the Google Mothership

Yesterday Bob and myself were invited up to the Googleplex for a workshop/feedback session. We had a great time learning about new tools and giving direct feedback to the engineers working on them. There was a small group of regular advertisers and a few agency types in the meeting and I think we were actually…

May 20, 2009
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Life after the first click

Recently much of my day is consumed not so much with Adwords but with what happens next. Clients are interested in results and we are part of that pipeline so it is perfectly understandable that we would be part of the team trying to solve this challenge. This process shifts my attention from the data…

May 12, 2009
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Using the Content Network without Getting Used

Here in the office we tend to fall in and out of love with the Content Network. Over the last couple of years it has gotten progressively better for the advertiser. It used to be downright awful for most people, but the advent of things like the placement report has given us much more control…

May 6, 2009
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