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Central Coast Code Camp 2008

The Central Coast Code Camp is happening on the 27th and 28th of September at the Embassy Suites in San Luis Obispo and our own Bob Dumouchel will be speaking this year. His talk is called “SEO versus PPC, a technical discussion” and should be full of lots good information. He will be taking the…

September 22, 2008
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Your Questions Answered… Even Though You Didn’t Know You Asked Them!

I’m often overheard saying that you should never underestimate the creativity of the general public with an empty search box. If you’ve ever taken the time to mine through your Analytics account for organic search queries you know what I’m talking about. Here’s a random sampling of some of my less than on topic visits:…

September 19, 2008
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Search Explained via Rap Battle

Someone (with entirely too much time on their hands and lots of creativity) has put together an awesome set of three YouTube videos that have Google, MSN, and Yahoo engaged in a rap battle, naturally. You have to be a bit of a search dork to truly enjoy this but it was just too much…

September 18, 2008
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Quality Score – Play now or Pay later

Quality Score is the future of Adwords and the advertisers that fail to manage and invest in this will pay dearly for that short sighted strategy. Quality Scoring and its cousin Organic Scoring share the same DNA and in technical terms we call these building blocks the attributes of the score. Google knows that the…

September 15, 2008
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