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Getting Google Slapped

It happens to everyone and you just have to learn how to fix it. A Google Slap is when Google suddenly wants a lot more money for your keyword. The typical story is a keyword that cost .50 yesterday is suddenly $5 or $10 and the word is “Inactive for Search” until you increase your…

March 17, 2008
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Online Reputation Management, a Cautionary Tale

Business owners are very careful about managing their reputation but for some reason they have not come to realize the risks involved in the Internet or more specifically what is called social media. I would like to tell you the story of Kevin, and trust me there is a business story here, but let’s watch…

March 10, 2008
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