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Traditional Media is "Not Dead Yet"

Predictions of the death of traditional media by evangelists of new media remind me of the famous statement from Mark Twain “I am afraid that the rumors of my death have been greatly exaggerated.” The media of print, TV, radio, mail, and many others will be with us for long time but they do need…

January 24, 2008
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Is it getting hot in here or is it just me?

Ideally when you are proactively marketing a business, a product, or a concept you want to see measurable growth in money, fame, or popularity day after day. The reality of the situation is that every market has some sort of cycle to it and it is natural to have good days and bad days that…

January 23, 2008
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Ask SMS Your Questions at the Softec Marketing Experts Panel

Softec, the Central Coast’s Technology consortium, has invited me along with 3 other local marketing experts to speak on a panel about the challenges of marketing and how to develop more business. Bring your questions with you because this is set up as a Q and A panel! The event is at Pelican Point Restaurant…

January 15, 2008
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Join SMS’s CEO in the Santa Ynez Valley!

As we’ve mentioned before on the blog we keep active in the community and do a fair amount of public speaking on topics like Internet Marketing and Google Adwords. Last month Rob and I spoke to a marketing class at Cuesta College in San Luis Obispo, and this month I will be speaking in Santa…

January 3, 2008
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