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Adwords Triage Checklist

Bob and I are both Army veterans and one of the things they drill into your head starting in Basic Training and continuing on through the rest of your career is how to evaluate a casualty (FM 21-11 if you were curious). As I was evaluating a new account that had a fair amount of…

December 19, 2007
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Is it time to revisit the Content Network?

The Content Network isn’t always the best neighborhood to play in. It isn’t uncommon for novice Adwords advertisers to not even realize that they’re getting a huge percentage of their traffic from the Content Network until they look down and notice their watch is missing and their wallet is empty. Not to say that the…

December 19, 2007
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