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Understanding the Potential Power of a Click… or a Man with no Hat

A lot of us that deal in clicks and impressions and conversions have a tendency to get lost in the numbers presented to us. Seeing as we don’t function in a vacuum, you have to take into account a lot of what ifs when determining cost per conversion and return on investment numbers. What if…

October 8, 2007
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I Left My Brain in My Other Phone

I was reading an article in Wired Magazine (Human Memory and the Outboard Brain by Clive Thompson) this weekend about how computers, PDA’s, cell phones, and Google have replaced quaint and outdated things like actual human memory. In a recent study, respondents over 50 years old were substantially more likely to be able to recall…

October 1, 2007
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