Month: July 2007

The Granularization of Keywords

There’s a good chance Granularization isn’t actually a word, yet. However the principle behind it The Granularization of Keywords

Focused Expansion, Controlling Expanded Search in Adwords

Personally I’m a fan of broad match and the ensuing expanded search feature in Google… Focused Expansion, Controlling Expanded Search in Adwords

It Starts with the Query not the Page

Search strategies change frequently necessitating rewrites. Click here to read the latest version of It It Starts with the Query not the Page