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Upcoming SMS Speaking Engagements

Systems & Marketing Solutions likes to stay active in the local community, and I am often asked to speak on Search Engine marketing topics or be a part of a panel of experts. September 22nd and 23rd at the Embassy Suites in San Luis Obispo will hold its first ever Code Camp. The Code Camp…

July 25, 2007
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The Granularization of Keywords

There’s a good chance Granularization isn’t actually a word, yet. However the principle behind it is more important to your Adwords account than the actual existence of the word, kind of like ‘truthiness.’ The more specialized your ad group, the more effective your campaign will be. That’s my campaign building mantra. A common mistake people…

July 25, 2007
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Focused Expansion, Controlling Expanded Search in Adwords

Personally I’m a fan of broad match and the ensuing expanded search feature in Google… now that I can track it. I can’t say this enough …I love the Search Query Report… it opens a lot of doors and shows you negatives you would have never thought of. Plus it has potential to save you…

July 19, 2007
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It Starts with the Query not the Page

I am constantly amazed by the search engine optimization (SEO) dialog that centers on page content. Statements like, “I want my page to come up first on the search engine” or “My page is first on Google” are signs that the person just does not understand the challenge. Search engine results start not with the…

July 12, 2007
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